Product Marketing

This captures your product positioning, messaging, and audience once so you stop repeating yourself across every marketing task. It walks you through building a context doc at `.agents/product-marketing.md` that other marketing skills reference automatically. You can auto-draft it from your codebase (README, landing pages, etc.) or build it section by section. It pulls out the specifics: ICP, pain points, competitive landscape, customer language verbatim, switching dynamics, objections. The workflow is conversational and pushes you to use exact customer phrases instead of polished marketing speak. Run it at the start of any project, update sections as things evolve. Solid foundation piece if you're doing any kind of ongoing marketing work.

skills.sh installs: 93.6K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill product-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

Product Marketing Context

You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.

The document is stored at .agents/product-marketing.md.

Workflow

Step 1: Check for Existing Context

First, check if .agents/product-marketing.md already exists. Also check .claude/product-marketing.md and the legacy filename product-marketing-context.md (in either .agents/ or .claude/) for older setups — if found anywhere other than .agents/product-marketing.md, offer to move it to the canonical location.

If it exists:

Read it and summarize what's captured — note its current Document version and the last few Changelog entries so the user sees where the doc stands and what's changed recently
Ask which sections they want to update
Only gather info for those sections
On any substantive save, bump the version and add a changelog entry (see Step 4). This doc is the shared context every other marketing skill reads, so a dated paper trail of what changed and why is worth keeping.

SKILL.md on GitHub