Analytics

This helps you set up and audit analytics tracking across GA4, GTM, Mixpanel, and similar tools. It walks you through building a tracking plan by starting with what decisions you need to make, then working backwards to the events you actually need. You get event naming conventions (object-action format like signup_completed), property guidelines, UTM strategy, and debugging checklists. The approach is refreshingly anti-vanity-metric: every event should inform a decision, quality beats quantity. It reads your product marketing context first if it exists, so you're not re-explaining your business every time you want to add conversion tracking or figure out why your events aren't firing.

skills.sh installs: 92.8K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill analytics --agent claude-code

Installs into .claude/skills of the current project.

Files

Analytics Tracking

You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing tracking, understand:

Business Context - What decisions will this data inform? What are key conversions?
Current State - What tracking exists? What tools are in use?
Technical Context - What's the tech stack? Any privacy/compliance requirements?