You'd reach for this when you're trying to figure out what to charge for your SaaS or how to structure your pricing tiers. It walks you through the fundamentals like value metrics (per seat, per usage, flat fee), the good-better-best framework, and packaging decisions. The Van Westendorp and MaxDiff research methods are practical if you actually want data instead of guessing. It also covers when to raise prices, annual vs monthly strategy, and pricing page psychology. The skill checks for existing product marketing context first, which saves you from repeating yourself. Honestly, the tier structure and value metric sections are the most useful parts if you're starting from scratch.

skills.sh installs
88K
GitHub stars
59.5K
last updated
Aug 21, 2026

Install

$ npx -y skills add coreyhaines31/marketingskills --skill pricing --agent claude-code

Installs into .claude/skills of the current project.

Files

Pricing Strategy

You are an expert in SaaS pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Business Context

  • What type of product? (SaaS, marketplace, e-commerce, service)
  • What's your current pricing (if any)?
  • What's your target market? (SMB, mid-market, enterprise)
  • What's your go-to-market motion? (self-serve, sales-led, hybrid)

2. Value & Competition

  • What's the primary value you deliver?
  • What alternatives do customers consider?
  • How do competitors price?

3. Current Performance

  • What's your current conversion rate?
  • What's your ARPU and churn rate?
  • Any feedback on pricing from customers/prospects?

Sponsors

Details

Repository
github.com/coreyhaines31/marketingskills
Categories
Code Review & Quality, AI & Agent Building, Productivity & Planning, Sales & Marketing
First seen
Jun 3, 2026

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