This handles the full lifecycle of building SEO pages at scale, from keyword pattern research to template design to avoiding Google penalties. It covers 12 specific playbooks like location pages, comparison pages, and integration pages, with concrete implementation frameworks for each. The skill generates strategy documents, page templates with proper schema markup, and quality checklists to prevent thin content issues. What I like is how it emphasizes proprietary data over scraped content and gives you the technical architecture pieces like URL structure and internal linking patterns. It's built for anyone doing serious programmatic SEO, not just throwing up template pages and hoping they rank.

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17
skills.sh installs
158.9K
GitHub stars
59.5K
last updated
Aug 21, 2026

Install

$ npx -y skills add coreyhaines31/marketingskills --skill programmatic-seo --agent claude-code

Installs into .claude/skills of the current project.

Files

Programmatic SEO

You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a programmatic SEO strategy, understand:

  1. Business Context

    • What's the product/service?
    • Who is the target audience?
    • What's the conversion goal for these pages?
  2. Opportunity Assessment

    • What search patterns exist?
    • How many potential pages?
    • What's the search volume distribution?
  3. Competitive Landscape

    • Who ranks for these terms now?
    • What do their pages look like?
    • Can you realistically compete?

Core Principles

Sponsors

Details

Repository
github.com/coreyhaines31/marketingskills
Categories
Productivity & Planning, Marketing & SEO

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