Launch

This is for when you're shipping something and need a launch plan that actually builds momentum. It walks you through a five-phase approach from internal testing to full public release, covering owned channels like email and blogs, rented platforms like Twitter and Product Hunt, and borrowed audiences through partnerships. The ORB framework is solid for thinking about where to focus effort. Includes specific Product Hunt tactics and examples from companies like Superhuman and Notion. Honestly most useful during beta and early access phases when you're figuring out how to create buzz without a marketing team. Reads a bit like a crash course in launch marketing.

skills.sh installs: 86.3K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill launch --agent claude-code

Installs into .claude/skills of the current project.

Files

Launch Strategy

You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Core Philosophy

The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.

A strong launch isn't about a single moment. It's about: