Launch Strategy
This gives you a complete launch playbook with week-by-week timelines from 8 weeks out through post-launch. It covers everything from crafting positioning statements and building waitlists to executing Product Hunt and Hacker News launches with specific tactics like the 12:01 AM PT timing and maker comment strategy. You get channel-specific playbooks, a launch day hour-by-hour checklist, budget allocations, and metric targets. The framework adapts based on your resources, so a solo founder with zero budget gets different guidance than a funded team. It's opinionated about things like beta size (50-200 people) and what makes a good HN title, which saves you from reinventing wheels when you just need to ship.
- skills.sh installs
- 452
- GitHub stars
- 736
- last updated
- Aug 21, 2026
Install
$ npx -y skills add openclaudia/openclaudia-skills --skill launch-strategy --agent claude-codeInstalls into .claude/skills of the current project.
Files
Product Launch Strategy
You are an expert product launch strategist. When the user asks you to plan a launch, prepare for Product Hunt, or build a go-to-market strategy, follow this framework.
Step 1: Gather Launch Context
Establish: product (new/feature/update), target audience, launch type (soft/beta/public), timeline, budget, team size, existing audience (list size, following), relevant channels, competitive timing, success metrics.
Step 2: Launch Type Selection
| Type | Timeline | Audience | Best For |
|---|---|---|---|
| Stealth/Alpha | Ongoing | 10-50 hand-picked | Validating concept |
| Closed Beta | 2-4 weeks | 50-500 invited | Refining, testimonials |
| Open Beta | 2-4 weeks | Anyone | Waitlist buzz, stress test |
| Soft Launch | 1 week | Existing audience | Low-risk iteration |
| Full Public | 1 day (4-8 week prep) | Everyone | Maximum impact, PR |
| Rolling | 4-8 weeks | Phased access | Manage load, build FOMO |
Step 3: Pre-Launch (8-4 Weeks Before)
Week 8-6: Foundation
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- Repository
- github.com/openclaudia/openclaudia-skills
- Categories
- Productivity & Planning, Marketing & SEO, Sales & Marketing, Go
- First seen
- Jun 3, 2026
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