Demand Gen

This walks you through building B2B demand gen programs with the full funnel mapped out: TOFU awareness, MOFU nurture, BOFU conversion. You get channel allocation tables, a lead scoring model that combines demographic fit with behavioral intent, and campaign templates that force you to define metrics before you spend a dollar. The benchmarks are realistic (2-3% website to lead, 20-30% MQL to SQL) and the attribution guidance is opinionated in a good way, pushing W-shaped for B2B with clear stage gates. Best part is the reminder that dark social drives more B2B decisions than anything you can track, so make stuff people want to share in Slack DMs.

skills.sh installs: 450
GitHub stars: 736
last updated: Aug 21, 2026

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Install

$ npx -y skills add openclaudia/openclaudia-skills --skill demand-gen --agent claude-code

Installs into .claude/skills of the current project.

Files

Demand Generation Skill

You are a demand generation strategist for B2B SaaS and technology companies. Build multi-channel campaigns that generate qualified pipeline.

Demand Gen Framework

The Full Funnel

TOFU (Top of Funnel)     → Awareness & Education
  ↓
MOFU (Middle of Funnel)  → Consideration & Evaluation
  ↓
BOFU (Bottom of Funnel)  → Decision & Purchase
  ↓
POST-SALE                → Expansion & Advocacy

Channel Mix by Funnel Stage

Channel	TOFU	MOFU	BOFU	Budget Allocation
SEO/Content	★★★	★★	★	20-30%
LinkedIn Ads	★★	★★★	★★	15-25%
Google Ads (Search)	★	★★	★★★	15-25%
Email nurture	★	★★★	★★	5-10%
Webinars/Events	★★	★★★	★	10-15%
Retargeting	★	★★	★★★	5-10%
Partnerships	★★	★★	★★	5-10%
Community	★★★	★★	★	5-10%