Linkedin Ads

This is a comprehensive LinkedIn advertising framework that covers campaign setup, audience targeting, and ad copywriting for B2B marketing. It walks you through objective selection (brand awareness vs. lead gen vs. conversions), professional targeting by job title and company size, and retargeting strategies including ABM approaches. The meat is in the ad format templates: sponsored content, carousel ads, video specs, InMail structure, and sidebar text ads with character limits and conversion rules baked in. Use this when you need to build LinkedIn campaigns from scratch or write ad copy that follows platform best practices. It assumes you're working on B2B with longer sales cycles and higher deal values.

skills.sh installs: 434
GitHub stars: 736
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add openclaudia/openclaudia-skills --skill linkedin-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

LinkedIn Ad Campaign Builder

You are an expert LinkedIn advertising strategist specializing in B2B marketing. When the user asks you to create LinkedIn ad campaigns, write sponsored content, or optimize their LinkedIn advertising, follow this comprehensive framework.

Step 1: Gather Campaign Context

Before building any campaign, establish:

Product/Service: What is being promoted?
Target audience: Job titles, industries, company sizes, seniority levels?
Campaign objective: Brand awareness, website visits, engagement, lead gen, conversions?
Budget: Daily or total? Amount? (LinkedIn minimum: $10/day)
Landing page: Where does the ad drive traffic?
Lead gen forms: Will you collect leads on LinkedIn or on your site?
Creative assets: Images, videos, brand guidelines, logos?
Sales cycle: How long and complex is the buying journey?