Competitors
This generates competitor comparison pages in four formats: single alternative pages, plural alternatives roundups, head-to-head comparisons, and competitor-vs-competitor content. It checks for existing product marketing context before asking questions, then builds SEO-optimized pages with honest assessments of both your product and competitors. The approach is refreshingly candid about acknowledging competitor strengths and being clear about who each tool is actually best for. It centralizes competitor data so updates propagate across all pages, and includes migration paths for switchers. Good for capturing competitive search traffic while building trust through genuinely useful comparisons instead of marketing fluff.
- skills.sh installs
- 86.4K
- GitHub stars
- 59.5K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add coreyhaines31/marketingskills --skill competitors --agent claude-codeInstalls into .claude/skills of the current project.
Files
Competitor & Alternative Pages
You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Never guess the competitor. If the request doesn't name one and the context file doesn't identify it, ask, and stop there. Don't draft a polished page around the most likely candidate.
Before creating competitor pages, understand:
-
Your Product
- Core value proposition
- Key differentiators
- Ideal customer profile
- Pricing model
- Strengths and honest weaknesses
-
Competitive Landscape
- Direct competitors
- Indirect/adjacent competitors
- Market positioning of each
- Search volume for competitor terms
Sponsors
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- Repository
- github.com/coreyhaines31/marketingskills
- Categories
- Documentation, Marketing & SEO, Sales & Marketing
- First seen
- Jun 3, 2026
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