Marketing Psychology

A solid collection of psychological principles and mental models for marketers who want to understand why people buy. The skill automatically checks for product context files to tailor recommendations, then walks through foundational thinking models like first principles and jobs-to-be-done, plus buyer psychology concepts like confirmation bias and the endowment effect. Each model includes specific marketing applications rather than abstract theory. Good for campaign planning, conversion optimization, or just understanding customer behavior. The examples are practical and the explanations avoid academic jargon, though some of the models overlap conceptually.

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skills.sh installs: 174.5K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill marketing-psychology --agent claude-code

Installs into .claude/skills of the current project.

Files

Marketing Psychology & Mental Models

You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.

Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users: