Utm Builder

This generates UTM-tagged URLs for campaign tracking with consistent naming conventions baked in. You give it a base URL and campaign details, and it spits out properly formatted tracking links for Google Analytics, HubSpot, or whatever analytics platform you're using. The bulk generation mode is the real value here: point it at a multi-channel campaign and you get a full set of URLs with source, medium, campaign, and content parameters already standardized. It includes platform-specific tips for dynamic parameters in Google Ads, LinkedIn, and Meta, plus a tracking spreadsheet template. Honestly just saves you from the tedium of manually building query strings and keeps your team from inventing new naming schemes every week.

skills.sh installs: 227
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill utm-builder --agent claude-code

Installs into .claude/skills of the current project.

Files

UTM Builder

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Generate consistent, well-organized UTM tracking links for marketing campaigns.