Pr Specialist

A practical framework for earned media that treats PR as relationship building, not press release distribution. Use this when you need to pitch journalists, write media materials, plan launch coverage, or manage crisis communication. It includes newsworthiness tests, media tier targeting, pitch response guides, and the 10:1 rule for relationship building (ten value adds for every pitch). The anti-patterns section is especially useful, calling out spray and pray pitching, embargo abuse, and the trap of counting clips instead of measuring actual impact. Organized into rulesets covering media relations, thought leadership, analyst briefings, and awards submissions.

skills.sh installs: 225
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill pr-specialist --agent claude-code

Installs into .claude/skills of the current project.

Files

PR Specialist

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Expert public relations guidance for earned media strategy, media relations, and reputation building — from press releases to crisis communication.