App Store Optimization

If you're trying to rank an app in the App Store or Play Store, this gives you structured workflows for keyword research, metadata optimization, and competitor analysis. It walks through scoring keywords by relevance and volume, mapping them to the right metadata fields (title, subtitle, keyword field), and staying within platform character limits. The competitor analysis section helps you build a keyword matrix to find gaps. It's opinionated about things like title formulas and description structure, which is helpful if you're starting from zero but might feel rigid if you already have a process. The workspace setup assumes you're managing ASO as part of a broader content strategy with shared brand and voice files.

skills.sh installs: 222
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill app-store-optimization --agent claude-code

Installs into .claude/skills of the current project.

Files

App Store Optimization (ASO)

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

ASO tools for researching keywords, optimizing metadata, analyzing competitors, and improving app store visibility on Apple App Store and Google Play Store.