Landing Page Optimization

This is a complete playbook for building landing pages that convert. It walks you through copy frameworks (PAS, AIDA, StoryBrand), an 11-element structure that covers everything from hero sections to FAQ accordions, and a step-by-step creation workflow. The copy guide is especially practical with headline formulas, CTA rules, and testimonial templates. It's opinionated about design (pick minimalist, bold, retro-futuristic, organic, or editorial and commit), includes a Next.js/Tailwind/ShadCN stack recommendation, and has launch checklists to catch the stuff you'd forget at 2am. Use this when you're building a sales page, lead capture form, or product landing and need proven structure instead of staring at a blank Figma file.

skills.sh installs: 327
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill landing-page-optimization --agent claude-code

Installs into .claude/skills of the current project.

Files

Landing Page Optimization

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Build, write, and optimize high-converting landing pages combining proven copy frameworks, the 11-essential-elements structure, and a clear creation workflow.