Go To Market Strategy
This is a complete GTM playbook that walks you through motion selection (PLG vs sales-led), messaging hierarchy, channel strategy using the owned/rented/borrowed framework, and phased launch execution from alpha to full release. It includes a 6-week launch timeline, Product Hunt tactics, and a 7-part launch marketing pack template. The technical product launch section is especially good if you're shipping developer tools, with tier frameworks and the non-negotiable rule that you don't launch without docs and code samples. It's opinionated about launches being campaigns not events, and the multi-phase approach (internal, alpha, beta, early access, full launch) is smart for building momentum. Use this when you're planning any kind of product launch or market entry and need a structured execution plan.
- skills.sh installs
- 333
- GitHub stars
- 110
- last updated
- Aug 21, 2026
Install
$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy --agent claude-codeInstalls into .claude/skills of the current project.
Files
Go-to-Market Strategy
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
End-to-end GTM playbook: motion selection, positioning, channel strategy, phased launch execution, launch marketing, and technical product launches.
Core Philosophy
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- Repository
- github.com/manojbajaj95/claude-gtm-plugin
- Categories
- Release Management, Productivity & Planning, Marketing & SEO, Sales & Marketing, Go, Design & UI/UX
- First seen
- Jun 3, 2026
More from manojbajaj95/claude-gtm-plugin
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- Qr Code Generator315
- Seo And Aeo Strategy293
- Competitor Analysis281
- Blog Writing Specialist268
- Marketing Automation263
- Outbound Email Strategy261
- Keyword Research And Clustering259
- Pricing Strategy249
- Product Market Fit Analysis249
- Community Building245
- Sales And Revenue Operations245
- Customer Success And Retention238
- Ph Community Outreach227
- Utm Builder227
- User Onboarding226
- Pr Specialist225
- Challenge Funnel223
- Personalization At Scale223
- App Store Optimization222
- Product Hunt Launch219
- Skill Navigator218
- X Impact Checker218
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