Growth Strategy

This is a framework-heavy playbook for building product-led growth systems around loops, not funnels. It walks you through growth loops (content, viral, sales), network effects, PLG metrics, and when to scale. Pulls heavily from Andrew Chen, Brian Balfour, and Casey Winters. The workspace setup assumes you have strategy/brand.md and content/ideas.md files to anchor context. Honestly most useful if you're past product-market fit and trying to design compounding systems rather than just run more ads. Routes you to specialist skills for SEO audits, CRO, and A/B testing instead of trying to cover everything.

skills.sh installs: 340
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill growth-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

Growth Strategy

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Growth strategy for compounding growth systems. Use this skill for growth loops, distribution bets, network effects, PLG strategy, and scaling decisions. Route tactical SEO, page/form CRO, and experiment design to the specialist skills.