Referral Program

This one walks you through building customer referral or affiliate programs from scratch or optimizing what you've got. It starts by gathering context on your LTV, CAC, and product fit, then helps you design the incentive structure, pick trigger moments, and set up the sharing mechanics. The skill distinguishes clearly between referral programs (existing customers sharing) and affiliate programs (content creators promoting), with separate playbooks for each. It includes A/B test frameworks, fraud prevention checklists, and benchmarks like "referred customers have 16-25% higher LTV." Useful if you're trying to turn word of mouth into a systematic growth channel rather than just hoping people talk about your product.

skills.sh installs: 214
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill referral-program --agent claude-code

Installs into .claude/skills of the current project.

Files

Referral & Affiliate Programs

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines.