Lead Generation And Demand

This is a complete B2B demand generation playbook for SaaS companies. Use it when you need to build lead gen systems, optimize CAC, or plan multi-channel campaigns. It walks through ICP definition with firmographics and technographics, gives you a full funnel framework from TOFU to BOFU, and includes a channel strategy matrix with real CAC ranges and lead quality ratings. The lead scoring model is concrete (decision maker title gets you 25 points, competitor status drops you 50), and the landing page structure is actually prescriptive. It reads like a growth team's internal wiki, complete with email nurture sequences, attribution models, and budget allocation tables. Good for founders or marketers who need a systematic approach instead of guessing.

skills.sh installs: 336
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand --agent claude-code

Installs into .claude/skills of the current project.

Files

Lead Generation & Demand

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Comprehensive demand generation playbook for B2B SaaS companies focused on pipeline creation, CAC optimization, and multi-channel lead acquisition.