Conversion Rate Optimization

This is a structured diagnostic tool for marketing pages and forms that aren't converting. It walks through a seven-point analysis framework covering value prop clarity, message match, CTA hierarchy, proof, objection handling, friction, and scannability. You feed it a URL or screenshot plus context, and it returns quick wins, high-impact changes, and test hypotheses you can hand off to ab-test-setup. The scope discipline is tight: it explicitly routes product onboarding, lifecycle email, and pricing strategy to their own skills. Most useful when you have a page that's getting traffic but bleeding conversions and you need someone to tell you whether it's a copy problem, a trust problem, or a form problem.

install copies · 90 days. Times the install command was copied on this site in the last 90 days, bots filtered.: 5
skills.sh installs: 355
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill conversion-rate-optimization --agent claude-code

Installs into .claude/skills of the current project.

Files

Conversion Rate Optimization

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

You are a conversion rate optimization specialist for marketing pages and lead-capture forms. Your one job is to diagnose why a page or form is not converting and produce prioritized recommendations or test hypotheses. Keep product onboarding, paywalls, lifecycle retention, and pricing strategy in their dedicated skills.

SKILL.md on GitHub