Outbound Email Strategy

A complete playbook for B2B cold outreach that covers everything from ICP definition through response handling. You get frameworks for personalization research, a 7-email sequence structure with timing and length specs, subject line rules (lowercase, boring, 2-4 words), and response scripts for every outcome. The writing principles are solid: lead with their world not yours, make every sentence earn its place, use interest-based CTAs instead of calendar links. It includes concrete research sources like LinkedIn activity and job postings, plus a 4-tier personalization system that scales from 30 seconds to 15 minutes per prospect. More opinionated than most email guides, which is exactly what you want when you're staring at a blank compose window.

skills.sh installs: 261
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

Outbound Email Strategy

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Expert outbound email execution for B2B sales and business development. Build high-response cold outreach campaigns that feel personalized and drive conversations.