User Onboarding

This is a structured framework for growth teams who need to fix activation and get new users to their aha moment faster. It walks you through mapping your current first-time user experience, defining what activation actually means in behavioral terms, designing the critical first 30 seconds, and building a milestone-driven first mile plan. You end up with an experiment backlog, measurement plan, and instrumentation spec. Best for when you know your signup-to-value funnel is leaking but don't have a systematic way to diagnose and fix it. The seven-step workflow is opinionated and fairly prescriptive, which is either exactly what you need or going to feel like overkill depending on your team's maturity.

skills.sh installs: 226
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill user-onboarding --agent claude-code

Installs into .claude/skills of the current project.

Files

User Onboarding

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.