Personalization At Scale

This generates personalized first lines for cold outreach by pulling from company news, LinkedIn activity, funding announcements, and mutual connections. You feed it a prospect CSV and it spits out 3 variations per person plus a full email draft, grouped by personalization type (congratulations, observations, hiring signals, etc.). The quality standards are solid: it pushes for specificity over generic compliments and flags stale information. Real benchmark data shows 5x lift in response rates compared to generic emails. The main value is speed, turning 8-16 hours of manual research per 100 prospects into minutes. Works best when you mix personalization types and actually review the first batch before blasting. Good for SDR teams doing volume outreach who want to avoid the obviously automated feel.

skills.sh installs: 223
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill personalization-at-scale --agent claude-code

Installs into .claude/skills of the current project.

Files

Personalization at Scale

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Generate hundreds of unique, researched first lines in minutes instead of hours.