Customer Success And Retention

This is the full customer success playbook in one skill. It covers onboarding flows, health score models, churn prediction, cancel flow optimization, and dunning sequences. You get concrete frameworks for tracking leading indicators, mapping save offers to cancellation reasons, and designing proactive interventions before customers ghost. The health scoring rubric alone (usage, feature depth, engagement across 100 points) is worth having on hand. Most useful when you're building retention systems from scratch or diagnosing why customers aren't sticking past day 30. It assumes you have workspace files for brand and content planning, but the core frameworks stand alone.

skills.sh installs: 238
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill customer-success-and-retention --agent claude-code

Installs into .claude/skills of the current project.

Files

Customer Success & Retention

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Comprehensive framework for customer success, retention, and lifetime value maximization.