Pricing Strategy

This is a surprisingly comprehensive pricing playbook that treats pricing like the strategic lever it is. You get frameworks for choosing value metrics (per-seat vs. usage vs. flat), tier structure with actual anchor pricing ratios, and research methods like Van Westendorp and MaxDiff for gathering willingness-to-pay data. It walks through freemium vs. free trial tradeoffs, pricing psychology tactics, and expansion mechanics tied to usage triggers. The workspace integration is smart: it reads your brand and audience context first, then generates pricing recommendations or tier structures as markdown artifacts. If you're building a SaaS product or advising founders on monetization, this gives you the mental models and templates to make defensible pricing decisions instead of guessing.

skills.sh installs: 249
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

Pricing Strategy

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Expert guidance on SaaS pricing, value metrics, tier structure, pricing research, and monetization.