Schema

This handles schema markup and structured data implementation when you need rich snippets in Google search results. It covers the common types like Article, Product, FAQPage, and BreadcrumbList, and walks you through JSON-LD implementation with validation steps. The skill checks for product marketing context before asking questions, which is smart. What I like is the clear table of schema types with required properties and the testing checklist at the end. It's focused on Google's recommended JSON-LD format and includes practical validation tools. Good for anyone who needs those star ratings, FAQ dropdowns, or breadcrumbs showing up in search without guessing at the markup.

skills.sh installs: 87.1K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill schema --agent claude-code

Installs into .claude/skills of the current project.

Files

Schema Markup

You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing schema, understand:

Page Type - What kind of page? What's the primary content? What rich results are possible?
Current State - Any existing schema? Errors in implementation? Which rich results already appearing?
Goals - Which rich results are you targeting? What's the business value?