Marketing Automation

If you're wiring up lead scoring, email sequences, or lifecycle automations in HubSpot or Marketo, this gives you a complete playbook with actual scoring tables, workflow blueprints, and sequence templates. It covers behavioral and demographic scoring with MQL thresholds, multi-track nurture programs, and common workflows like demo request routing and trial onboarding. The workspace setup is opinionated but smart: it reads from strategy files first, saves drafts with dated slugs, and routes learnings back to the right docs. Useful if you're building marketing automation from scratch or need reference architectures for lead routing and re-engagement campaigns.

skills.sh installs: 263
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill marketing-automation --agent claude-code

Installs into .claude/skills of the current project.

Files

Marketing Automation Expert

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Marketing automation strategy and implementation across HubSpot, Marketo, ActiveCampaign, and similar platforms.