Seo And Aeo Strategy

Covers both traditional SEO (ranking in search results) and the newer discipline of getting your content cited by AI systems like ChatGPT, Perplexity, and Google's AI Overviews. Includes technical audits (crawlability, Core Web Vitals, indexation), on-page optimization (titles, schema, E-E-A-T signals), and specific tactics for AI visibility like structuring content for extraction, adding citations and statistics, and using the inverted pyramid pattern. The skill references Princeton research showing that citing sources boosts AI visibility by 40% while keyword stuffing now actively hurts it. Useful when you need to diagnose why pages aren't ranking, prepare content for AI search platforms, or run a full site health check. Pairs with a separate keyword research skill for the discovery phase.

skills.sh installs: 293
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill seo-and-aeo-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

SEO & AEO Strategy

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Traditional SEO gets pages ranked. AI search optimization (AEO/GEO) gets content cited. This skill covers both.

SEO  → Rank in traditional search results (blue links)
AEO  → Appear in featured snippets, AI Overviews, voice answers
GEO  → Get cited in generative AI responses (ChatGPT, Claude, Perplexity)

SKILL.md on GitHub